Help to Make Moncton Roads Safer!
FOR IMMEDIATE RELEASE
Toronto, Ontario (March 2, 2009) – The record-breaking Discovery Channel series Canada’s Worst Driver is on a mission to make Moncton streets less dangerous by rehabilitating the worst drivers in the city. But finding these drivers isn’t easy, so Proper Television, the company behind the show, is enlisting the help of Moncton residents. People in the area are being asked to put forth their Canada’s Worst Driver nomination for the fifth season of the hit show.
To submit a nomination, email firstname.lastname@example.org or call 1-866-598-2591.
Every single nomination from the Moncton area will be reviewed immediately. Producers have scheduled a trip to Moncton early in April to meet with the worst of the worst. Final selections for the program will take place shortly after. Drivers bad enough to make the cut will earn a coveted spot at the nation’s most intense training hub, the Driver’s Rehabilitation Centre.
The idea of the program is to resolve the serious and dangerous behaviour of these drivers through a series of challenges based on core driving skills. As each driver shows improvement, they graduate back onto real roads. At the end, one of the eight candidates will be crowned with the dubious title of Canada’s Worst Driver.
“At the end of the show, someone will be given the title of ‘Canada’s Worst Driver’ but more importantly, a handful of the country’s worst drivers will be exposed to skills that they can use in everyday situations,” says Andrew Younghusband, host and writer.
Why would anyone want to put themselves forward for such a title? The training is unlike any driver’s training in the world. The challenges and courses have been designed to improve the driver’s core driving skills by mimicking real life situations on a grand scale.
“The training is truly extraordinary, especially when it comes to helping those who need a more than just a refresher course behind the wheel,” says Guy O’Sullivan, Executive Producer of Canada’s Worst Driver. “Whether it’s a relative, neighbour, colleague or friend, we have the resources to help.“
To give the bad driver in your life an opportunity to learn from the country’s best at a state of the art driver’s rehabilitation centre, email email@example.com or call 1-866-598-2591. Filming is slated for June 2009.
For more information and to view past episodes of Canada’s Worst Driver, you can visit http://www.worstdriver.ca.
Interviews and high resolution stills available upon request
Canada’s Worst Driver is produced by Proper Television, a Toronto based indie headed up by ex-BBC director Guy O’Sullivan. Proper specializes in factual entertainment and specialist factual programming, and has been named among the Realscreen Global 100 indies for 2008.
Media Contact – high resolution stills, information and interviews:
Meredith Veats, Proper Television Inc.
Telephone 416-598-2500 x224 Fax 416-598-2550 Email firstname.lastname@example.org