The Atlantic Canada Farm Writers’ Association presents: Building your Communications Toolbox

2012 Professional Development Day

Wednesday, December 12, 2012 ~ 10:00 am – 3:00 pm

Schnitzel Haus Restaurant*

153 Aulac Road, Aulac New Brunswick

 9:30 –   10:00 AM          Registration

10:00 – 12:00 PM           The Social Shift –Communicating is not what it used to be. We’ve evolved to an on-demand   reader who wants their news immediately, and wants to share their views right   away, in real time. What are you doing to keep up? Social media guru Andrew   Campbell, Fresh Air Media, will highlight the social media shift and how   it will affect you, your organization or business, and more importantly, your audience. He’ll also cover some important how-to ideas when talking about your brand, and how to take advantage of tools that are free to use.

12:00 – 1:00 PM             Buffet lunch – Enjoy the delicious variety of   food and mingling 

1:00 – 3:00   PM             Refreshing Newsletters –Want to add more oomph to your newsletter? Have it read more? Is it effectively spreading the word? Emily Brennan, associate with Cape Consulting Group will share her experiences developing and re-jigging newsletters for clients. She’ll also cover tips and tricks for organizing content and   designing a style that invites your reader.

Cost to attend   (payable at registration): $30, includes buffet lunch

Everyone is welcome! If you do any kind of communications work in agriculture, whether it’s direct market sales to consumers, newsletters for your ag organization membership or social media for your farm group, come and build your communications toolbox.

To help ensure your lunch, please register BEFORE Friday, December 7

with Andy Walker at awalker@pei.sympatico.ca
(Please indicate any food allergies or restrictions)

*Directions to Schnitzel Haus Restaurant

From NS and NB

  • From  Trans Canada Highway 2, take exit #513A (Aulac)
  • Merge/turn right off the ramp onto Highway 16
  • At the stop sign, you will see the restaurant directly in front of you (~ 100 m)

From PEI

  • Travel west from the Confederation Bridge on NB-Highway 16 towards Aulac (~ 65 km)
  • The highway will end at a stop sign directly in front of the restaurant.

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